Social Media Specialist (Part time, Contract basis)

Gloo Books is a direct-to-consumer publishing company that makes children’s books for a more inclusive, just and compassionate future. Our company was initially founded on a simple concept-- to increase representation of characters of color in children's books. When it became clear that lack of diversity was also an issue among children’s book authors, illustrators and decision makers at publishing houses, we decided to create a company that championed these values through all aspects of the book making and distributing business. Being a truly mission-driven business, we give a portion of our proceeds to nonprofits working to advance justice and equity. Our mission is to publish children’s books that are not only inclusive but also expose children to today’s important issues such as voting rights and climate change. We believe books are transformative tools that can empower children and create change. We are just at the beginning of our journey and look to grow this company with folks passionate about our mission!

Position description:

The Social Media Specialist will have the opportunity to create the voice of the Gloo Books brand on social media by establishing its footprint and building its following. We are a new company so this is an exciting opportunity to be in a position that is flexible, growth-oriented and full of innovative ideas. The specialist will work closely with the founder to bring Gloo Books’ mission to life through its social channels by telling stories in an authentic and dynamic way that engages with our community. If you’re an adaptive self-starter that is generally obsessed with social media, this position is for you! 


  • Help shape social channel strategy and guidelines
  • Manage social channels, including FB/IG, TikTok and newsletter
  • Create and curate on-brand, engaging social content 
  • Write and proofread social content and newsletter
  • Engage and communicate with community, brands and influencers on social channels, including responding to comments and messages, reposting tagged UGC or coordinating giveaways/contests
  • Analyze performance data and make recommendations and changes for future social strategy
  • Develop long-term social marketing strategies and partnerships


  • Highly visual and creative aesthetic that can inspire and develop a strong brand identity
  • Deep knowledge and obsession with social media
  • Highly aligned to our company’s values, including a keen sensitivity to how these values should be messaged
  • Highly organized but also able to quickly adapt/re-prioritize tasks when it comes to changing strategies
  • In-the-know of current/trending news and voices in progressive and parenting communities
  • Excellent communication and interpersonal skills
  • Understanding of successful digitally native brands and their brand strategies
  • Interest and/or prior experience in children’s media or literature


  • 2-3 years experience in social and content creation, including managing social campaigns, building brand awareness and/or managing communities
  • Knowledge of relevant design software like Adobe Spark, Photoshop, Illustrator preferred
  • Knowledge of other Adobe programs and creative software a plus

Other relevant details:

  • Part-Time
  • Contract-basis
  • Compensation DOE and/or contractor’s rate
  • Remote
  • Start date flexible but looking for as soon as possible

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